Have developed corporate in-house magazines and newsletters for
companies like Toyota Motors Pakistan, Shell, Lever Brothers Pakistan,
Pakistan State Oil and Argus Advertising. Except for Lever Brothers'
newsletter TEAM, which was already under publication, the rest were
all a case of 'from concept to reality,' i.e, the entire format
of the publication was conceived, the look and feel decided on,
the content developed, written, translated, designed and printed.
Lever Brothers' publication was a newletter which blossomed into
a full fledged award-winning quarterly magazine. Responsibilites
included collection, collation of text, aside from developing content,
ghost-writing articles, editing text received from clients, proofreading,translation
into Urdu of the appropriate sections, liaison with the designers
and printers to the stage of delivery of the printed material to